There two types of personal selling are order taking and creative selling.
a. True
b. False
Indicate whether the statement is true or false
Question 2The many forms of brand promotion that will supplement the advertising effort do not need to be spelled out in the ad plan, since this would add too much length and detail.
a. True
b. False
Indicate whether the statement is true or false
Question 3Failure to get the consumer dialogue right in the personal selling part of the direct marketing process can be easily rectified by accelerating and stressing on the other direct marketing efforts of a business.
a. True
b. False
Indicate whether the statement is true or false
Question 4There are two elements to the execution of an advertising plan: determining the copy strategy and devising a media plan.
a. True
b. False
Indicate whether the statement is true or false
Question 5Products that are higher priced, complicated to use, or require demonstration are heavily dependent on personal selling in order to close the deal.
a. True
b. False
Indicate whether the statement is true or false
Question 6Intentions and expectations for advertising are embodied in the process of setting objectives.
a. True
b. False
Indicate whether the statement is true or false
Question 7The job of a marcom manager is to provide technical assistance by ensuring that the IT department is functioning efficiently.
a. True
b. False
Indicate whether the statement is true or false
Question 8Every precaution should be taken to avoid having to radically alter a budget after it is submitted.
a. True
b. False
Indicate whether the statement is true or false
Question 9The development of a marketing database commonly leads to interdepartmental rivalries and can create major conflicts between a company and its advertising agency.
a. True
b. False
Indicate whether the statement is true or false
Question 10The method of budget setting that focuses on the relationship between spending and advertising objectives is the margin-analysis approach.
a. True
b. False
Indicate whether the statement is true or false
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