In a legislation passed in the 1990s, the FTC's role in regulating advertising was expanded ...

In a legislation passed in the 1990s, the FTC's role in regulating advertising was expanded regarding:
 a. nutrition labeling.
  b. spam.
  c. telemarketing.
  d. direct mail.

Question 2

____________ pricing objectives stress processing large numbers of customers or their possessions.
 Fill in the blank(s) with correct word

Question 3

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. Which of the following is most likely a reason for this?
 a. The ad will reach a large number of readers because magazines have a wider reach than other media vehicles.
  b. The readers will be exposed to the ad many times because magazines have a higher frequency than most newspapers.
  c. The ads will get the readers' undivided attention because magazines are free from ad clutter.
  d. The readers of this magazine are highly interested in the magazine, so the ad will get voluntary exposure.

Question 4

The Wheeler-Lea Amendment in 1938 greatly influenced the future of advertising in America by:
 a. establishing the powerful Federal Trade Commission (FTC).
  b. allowing the FTC to stop practices that were misleading, regardless of their impact on competition.
  c. granting industries the right to form self-regulatory organizations to reduce FTC interference.
  d. broadened the FTC's power to practices that were unfair to competitors alone.

Question 5

____________ pricing objectives stress generating high returns on the service's investments in resources and labor.
 Fill in the blank(s) with correct word

Question 6

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media. Which of the following advantages is the media planner most likely referring to?
 a. An opportunity for high frequency
  b. A high degree of audience selectivity
  c. The lowest cost per contact among all major media
  d. High credibility

Question 7

The __________was established as part of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 .
 a. Library of Congress
  b. Federal Communications Commission
  c. Consumer Finance Protection Agency
  d. National Consumer Agency

Question 8

___________________ are used to set prices that generate or shift demand to create greater efficiency and profitability.
 Fill in the blank(s) with correct word

Question 9

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. Crystal is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. What disadvantage of newspapers would prompt her to consider the teen magazine?
 a. Their lack of timeliness and credibility
  b. Their high absolute cost
  c. Their high pass-along readership
  d. Their limited ability to segment target audiences