A(n) ____________ setting is any web site on the Internet; it incorporates all of the principles and concepts that apply to managing the tangible evidence of the physical environment of any service business.
Fill in the blank(s) with correct word
Question 2There are four categories of basic TV. They are:
a. network, satellite, cable, and commercial.
b. national, regional, city, and satellite.
c. local, cable, syndicated, and network.
d. commercial, public, cable, and syndicated.
Question 3According to Maslow's hierarchy of needs theory, which of the following is the highest order of all human needs?
a. Esteem needs
b. Physiological needs
c. Safety needs
d. Self-actualization needs
Question 4The _________ area of a service is concealed from the customer's view.
Fill in the blank(s) with correct word
Question 5With its multisensory stimulation, is the medium that defines what advertising is.
a. television
b. direct mail
c. radio
d. magazine
Question 6A high-end specialty store, recognized nationwide for its prestigious reputation, is busy with customers eyeing and buying costly items of clothing with designer labels. They're also adding 400 purses, 500 shoes, and 1,000 bracelets and necklaces to their ensembles. Which of the following basic needs of Maslow's Hierarchy are most likely being fulfilled by these purchases?
a. Extrinsic needs
b. Need for affiliation
c. Esteem needs
d. Physiological needs
Question 7The __________ area of a service is always on display to customers.
Fill in the blank(s) with correct word
Question 8A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the reason for this is that the magazine is published monthly. By the time its readers receive an edition, some of the trends suggested by it are already known to them. What should the magazine do to have more control over the recency of the trends it publishes and retain its readers?
a. It should launch a mobile/tablet app.
b. It should remove ad clutter from its editions.
c. It should decrease the frequency of its editions.
d. It should publish more creative content than it currently does.
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