Supporters of industry self-regulation claim that self-regulation helps avoid unnecessary government ...

Supporters of industry self-regulation claim that self-regulation helps avoid unnecessary government meddling.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

______________ an organization's basic service occurs almost as a natural response to competitive forces.
 Fill in the blank(s) with correct word

Question 3

A grocery chain delivers leaflets that contain an ad about the chain. The leaflets are ready to be tucked into the
  Sunday newspaper before delivery. The grocery chain is using:
 a. display advertising.
  b. a preprinted insert.
  c. co-op advertising.
  d. a classified ad.

Question 4

State governments have very little authority over promotional activities of firms, and since most companies conduct interstate commerce, any violations are federal issues.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

____________ a service performance involves increasing its ____________.
 Fill in the blank(s) with correct word

Question 6

A shoe manufacturer pays part of the media bill when a local shoe store features the manufacturer's brand in its advertising. What type of advertising is this?
 a. Segmented
  b. Syndicated
  c. Co-op
  d. Preferred

Question 7

When an NFL football player begins endorsing a line of energy bars and protein drinks, he is required to genuinely demonstrate using the product in the advertisement although does not have to utilize the product in day to day life.
 a. True
  b. False
 Indicate whether the statement is true or false