Sales promotions are not as good as the other promotional tools for stimulating demand for a service with excess capacity.
Indicate whether the statement is true or false
Question 2The principles of design suggest that:
a. there should be a unifying force within the ad.
b. the components within an advertisement should be ambiguous.
c. all elements of the ad should be equally emphasized.
d. it should be formally imbalanced.
Question 3__________are experts in designing incentive programs, point-of-purchase materials, and in-store merchandising.
a. Database agencies
b. Sales promotion agencies
c. Fulfillment centers
d. Event-planning agencies
Question 4Which of the following service characteristics can NOT be adjusted to stretch or shrink production capacity to accommodate the anticipated level of customer patronage?
a. The service facility
b. The service personnel
c. The service equipment
d. None of these characteristics can be used to adjust a service organization's production capacity.
e. All of these characteristics can be used to adjust a service organization's production capacity.
Question 5Typically the inequality of bargaining power between franchisor's and franchisees
a. favors the franchisee
b. favors the franchisor
c. is mitigated by financial resources of the franchisee
d. is a myth
Question 6A service organization's overall promotional effort cannot add value to its service offering.
Indicate whether the statement is true or false
Question 7Which of the following elements of advertising involves the structure itself and the plan behind the structure?
a. Layout
b. Design
c. Copy
d. Illustration
Question 8PinBall Inc sought the help of Blazer Corp to help them reach a niche group of vendors that they have been trying to do business with. Blazer offers the solution of publishing an advertisement in a trade journal which would help create awareness about the firm's product. In this scenario, Blazer Corp specializes in .
a. the management of databases
b. creative services
c. consumer sales promotions
d. trade-market sales promotions
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