The four P's of franchise include all of the following except:
a. product
b. profitability
c. promise
d. people
e. process
Question 2A service organization's pricing strategy is not related to its overall marketing strategy.
Indicate whether the statement is true or false
Question 3A copywriter is just starting on a print ad for a new brand of dishwasher detergent. Which of the following is the first step in developing copy for print?
a. Sketching an overall view of the finished ad
b. Meeting with the creative director to brainstorm a list of exciting words to be included
c. Deciding how to use, or not use, the three main components of print copy
d. Writing a few rough headlines and possibly subheads
Question 4Under the commission system, the rate of commission is raised to 25 percent for outdoor media.
a. True
b. False
Indicate whether the statement is true or false
Question 5_________ is(are) the most common method for obtaining a measure of customer satisfaction or service quality.
a. Surveys
b. Observation
c. Trace analysis
d. Management by walking around
e. Moment of truth impact analysis
Question 6There are three central finance questions a prospective franchise must answer. Identify the question below is not a central finance question for a prospective franchisee.
a. Do I have enough cash to pay the fees and cover somewhere between 20-to-100 percent of the total amount required by the franchise system prior to opening?
b. Can I find some one (or more) who will finance the amount that I can't cover?
c. Additional sources of capital are likely to be needed. Can I get agreed upon sources of additional funds as needed to assure that sufficient working capital is available to me?
d. Can I qualify for state, federal or local grants to assist in the acquisition of the franchise?
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