The decision to empower frontline employees requires that mid-level managers share some of their ...

The decision to empower frontline employees requires that mid-level managers share some of their authority with their subordinates.
 
 Indicate whether the statement is true or false

Question 2

The straight-line approach for preparing body copy uses dialogue as if the spokesperson is having a one-sided conversation with the reader through the body copy.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Gillette M3Powera MACH3 razor innovationis a groundbreaking, powered wet shaving system for men that delivers a totally new shaving experience resulting in Gillette's best shave. M3Power builds on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies. M3Power outperforms all other blades and razors in closeness, comfort, and safety during and after the shave. Gillette M3Power features other innovations beyond power: new blades featuring PowerGlidean enhanced blade coating for incredible glide and maximum comfort, a moisturizing Indicator Lubrastrip and a technologically-advanced handle (www.Gillette.com). Recently, Gillette Co sent direct mailers to users of competing male products, throughout the United States, a free MACH3Power razor with blades and a coupon offer. In addition, a series of coordinated advertisements to male customers were developed to increase awareness of this product. Gillette said that its goal was to have a market awareness rate of 70 percent within four months. The functional goal of Gillette's advertising of the Mach3Power razor is to get male consumers to shift their preferences from other brands. This is an example of:
 a. corporate advertising.
  b. direct response advertising.
  c. selective demand stimulation.
  d. market segmentation.

Question 4

Price is a vehicle for
 a. building relationships between services and their customers.
  b. conveying quality of the service.
  c. contributing to the long-term profitability of the service organization.
  d. All of these.
  e. None of these.

Question 5

Pro forma accounting statements as used in business financial planning means:
 a. actual accounting of income and expenses
  b. actual accounting of assets and liabilities
  c. a statement of anticipated costs and revenues or change in assets, liabilities and equity based upon prior (operating) financial performance.
  d. none of the above

Question 6

Empowerment is not a good idea for service organizations that adopt customized service as a business strategy and consider building long-term relationships a goal.
 
 Indicate whether the statement is true or false

Question 7

A subhead is normally in print smaller than the headline but larger than the body copy.
 a. True
  b. False
 Indicate whether the statement is true or false