By the year 2020, it is likely that the population of white/Anglo consumers will _____.
a. grow c. shrink
b. plateau d. None of the above.
Question 2By the year 2020, it is likely that the American population will be more _____.
a. homogeneous c. dense
b. diverse d. None of the above.
Question 3How is the marketing communications budget determined?
a. bottom-up c. objective-task
b. buildup d. strategy-tactic
Question 4Objective setting not guided by _____ may lead managers to set unrealistic and unreasonable objectives.
a. control c. planning
b. situation analysis d. None of the above.
Question 5The And 1 shoe campaign was about linking street courts with _____.
a. celebrity c. NBA courts
b. success d. None of the above.
Question 6The objective dimensions of a marketing communications strategy are which of the following?
a. brand awareness and learning c. brand awareness and doing
b. brand awareness and profit d. None of the above.
Question 7_____ reveals that Nike shoes are a high-involvement product and more of a thinking-type product than a feeling one.
a. Control analysis c. Situation analysis
b. Environment analysis d. None of the above.
Question 8_____ are aids to the marketing communications manager, aids assisting in strategy selection, setting of objectives, and developing tactics.
a. Analysis and control c. Planning and performance
b. Analysis and planning d. None of the above.
Question 9Which of the following links requires strategy selection to be guided by a thorough analysis of the situation?
a. analysis-planning and strategy-objective-tactics c. planning and strategy
b. control and strategy-objective-tactics d. None of the above.
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