Changing from a focus on only finance to R&D and engineering is an example of which of the following?
a. reassess the corporate strategy c. reassess the corporate tactic
b. reassess the corporate mix d. None of the above.
Question 2Changing from a growth strategy to a maintain-share strategy is an example of which of the following?
a. reassess the corporate strategy c. reassess the corporate objective
b. reassess the corporate mix d. None of the above.
Question 3The marketing communications budget was increased to develop a better plan. This is an example of which of the following?
a. reassess the budget allocated towards the elements of the marketing mix c. reassess the realism of marketing costs
b. reassess the realism of marketing plan d. None of the above.
Question 4Brand association was expected to increase by 40 percent. It actually increased by only 10 percent. This is an opportunity to do which of the following?
a. reassess the realism of marketing objectives c. reassess the realism of marketing tactics
b. reassess the realism of marketing goals d. None of the above.
Question 5The shipping department failed to handle the surplus of orders on time, thus causing a shortfall in expected brand trial. This is an example of which of the following?
a. reassess the implementation of the marketing strategy elements c. reassess the success of the marketing strategy elements
b. reassess the coordination of the marketing strategy elements d. None of the above.
Question 6Implementing a better pricing program is example of which of the following?
a. reassess marketing strategy c. reassess marketing elements
b. reassess marketing mix d. reassess marketing budget
Question 7Changing from cost-leadership strategy to differentiation strategy is an example of which of the following?
a. reassess marketing strategy c. reassess marketing tactic
b. reassess marketing objective d. reassess marketing goal
Question 8Increasing the advertising budget in order to have sufficient magazine advertisements is an example of which of the following?
a. reassess the amount of resources allocated to the elements of the marketing communications mix c. reassess the objectives of the marketing communications mix
b. reassess the tactics of the marketing communications mix d. None of the above.
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