Decreasing expected increase of brand trial from 30 percent to 15 percent is an example of which of the following?
a. reassess the marketing goal c. reassess the marketing tactic
b. reassess the marketing objective d. None of the above.
Question 2The lack of consistency of images, logos, and slogans is an opportunity to do which of the following?
a. reassess the marketing communications strategy c. reassess the coordination of the marketing communications elements
b. reassess the marketing communications mix d. None of the above.
Question 3The creative people at the advertising agency failed to meet the magazine publications deadline. Therefore, only half of the insertions were placed in the magazines. This is an example for which of the following?
a. reassess the marketing communications strategy c. reassess the implementation of the marketing communications elements
b. reassess the marketing communications mix d. None of the above.,
Question 4Changing from advertising in airline magazines to direct-mail campaigns is an example of which of the following?
a. reassess the marketing communications strategy c. reassess the amount of resources allocated to the elements of the marketing communications mix
b. reassess the marketing communications mix d. None of the above.
Question 5Changing from a habit-formation strategy to an informative strategy is an example of which of the following?
a. reassess the marketing communications strategy c. reassess the implementation of each element of the marketing communications mix
b. reassess the marketing communications mix d. reassess the realism of the marketing communications objectives
Question 6Which of the following is not a possible corrective action when failing to meet corporate objectives?
a. reassess corporate strategy c. reassess realism of marketing objectives
b. reassess corporate mix d. None of the above.
Question 7Which of the following is not a possible corrective action when failing to meet marketing objectives?
a. reassess marketing strategy c. reassess implementation of corporate mix
b. reassess marketing mix d. None of the above.
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