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a8oobra a8oobra
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Posts: 3806
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8 years ago
In one study, 72 percent of customers would pay a 20 percent premium for their brand of choice relative to the closest competing brand; 40 percent said they would pay a 50 percent premium. Thus, brands with strong _____ make them very valuable assets.
A) popularity
B) low prices
C) equity
D) reputation
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
wrote...
#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
wrote...
#3
8 years ago
Good Slight Smile
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