Which of the following is the ability of certain media to accommodate the scheduling demands of ...

Which of the following is the ability of certain media to accommodate the scheduling demands of advertisers?
 a. production flexibility c. scheduling flexibility
  b. profit flexibility d. demand-concern flexibility

Question 2

An advertisement shown in a magazine is processed through the visual sense, and a radio commercial is processed through the auditory sense. This is an example of which of the following?
 a. attribute visual modality c. visual sensory modality
  b. attribute sensory modality d. None of the above.

Question 3

Which of the following refers to the sensory component associated with information processing of a particular message?
 a. attribute visual modality c. visual sensory modality
  b. attribute sensory modality d. None of the above.

Question 4

Which of the following refers to the selection of the appropriate mix of media vehicles?
 a. intermedia selection c. extramedia selection
  b. intramedia selection d. None of the above.

Question 5

Which of the following refers to the decision to select among media categories such as television, radio, magazines, newspapers, billboards, transit advertising, interactive advertising, and so on?
 a. media selection c. intramedia selection
  b. intermedia selection d. extramedia selection

Question 6

A firm selling dorm room lofts to college students at the beginning of the semester may launch a campaign with the objective of making students aware of the availability of the lofts and educate them about the benefits of a loft. This is an example of which of the following marketing communications strategies?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 7

Which of the following marketing communications strategies seeks to expose a target to the messages and to educate target consumers about the product's important costs/benefits?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 8

Which of the following marketing communications strategies is designed to induce trial purchase and brand liking from product use and to reinforce positive attitude?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 9

Which of the following marketing communications strategies is designed to induce trial purchase and learning from product use and to reinforce learning?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 10

Which of the following marketing communications strategies is designed to generate maximum brand awareness and positive attitude (liking)?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 11

Which of the following marketing communications strategies is designed to generate maximum brand awareness and learning?
 a. informative c. habit formation
  b. affective d. self-satisfaction