The diagrams included in the research report that are used to clarify complex points are known as ______.
Fill in the blank(s) with correct word
Question 2Which of the following refers to potential customers of a firm?
a. product c. potentials
b. place d. prospects
Question 3Discuss what is meant by demand characteristics and why they are a concern for researchers. Discuss four ways of reducing demand characteristics.
Question 4Any material that is too technical or too detailed should go in the element of the research report called the _____.
Fill in the blank(s) with correct word
Question 5Which of the following refers to a decision made by the marketing manager (or a firm's executive) to allocate (or shift the allocation of) organizational resources (capital and/or human resources) to emphasize any one or combination of elements of the marketing mix (the four Ps of marketing)?
a. marketing strategy c. positioning element
b. marketing positioning d. positioning Ps
Question 6Explain how systematic or nonsampling error occurs in experiments and discuss ways to minimize it.
Question 7The part of the research report body that must explain technical procedures and findings of the research in a manner appropriate for the audience is called the ______ section of the report body
Fill in the blank(s) with correct word
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