Which of the following is a form of trade promotion in which channel members are offered an incentive to restock their store or warehouse with the product to the level in place prior to a count and recount promotion offer?
a. promotional allowance c. buy-back allowance
b. channel allowance d. restock allowance
Question 2A cell refers to a treatment combination within an experiment.
Indicate whether the statement is true or false
Question 3Videoconferencing is a form of interactive digital media.
Indicate whether the statement is true or false
Question 4The selection bias of data mining occurs when researchers perform a huge number of analyses and present the most significant results as if they were the only a priori hypotheses.
Indicate whether the statement is true or false
Question 5The two basic groups of multivariate techniques are _____.
a. dependence methods and interdependence methods
b. primary methods and secondary methods
c. simple methods and complex methods
d. partial methods and complete methods
Question 6Which of the following is a form of trade promotion in which retailers are given a discount in exchange for either promoting the product in their own advertising or setting up a product display or both?
a. discount allowance c. promotional allowance
b. advertising allowance d. event allowance
Question 7An experiment can have only one experimental variable.
Indicate whether the statement is true or false
Question 8Companies that innovate across borders and across companies are referred to as metanational innovators.
Indicate whether the statement is true or false
Question 9When respondents can decide whether or not they want to participate, it is called unequal selection bias.
Indicate whether the statement is true or false
Question 10Which of the following is a mathematical way in which a set of variables can be represented with one equation?
a. structuralism
b. variate
c. ANOVA
d. synergy
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