Which of the following is a drawback of using social media?
a. They involve campaigns that are static, with a limited life.
b. They lack the means to engage target markets more efficiently.
c. They restrict viral marketing.
d. Many people around the world lack access to social media.
Question 2Conjoint is very useful for predicting market share of an optimal product.
Indicate whether the statement is true or false
Question 3If the correlation between X and Y is -0.72, approximately what percentage of the variance in Y can be explained by X?
a. 52 percent
b. 72 percent
c. 85 percent
d. 28 percent
Question 4Which of the following is synonymous with seller support?
a. personal selling c. consumer promotion
b. trade promotion d. channel of distribution
Question 5All of the following are observable phenomena EXCEPT _____.
a. attitudes
b. verbal behavior
c. spatial relations and locations
d. neurological activity
Question 6Which of the following is a challenge associated with social media?
a. They are considerably more expensive than traditional media.
b. They involve campaigns that are static, with a limited life.
c. It is difficult to measure their effectiveness.
d. They emphasize pushing customers to buy the firm's products.
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