The _____ concept recognizes the linkages within logistics systems that result from the interaction ...

The _____ concept recognizes the linkages within logistics systems that result from the interaction of their components.
 a. trade-off
  b. total cost
  c. systems
  d. operating

Question 2

Call Interactive, Inc is a telephone survey research firm. Telephone interviewers sit at computer monitors that display the questions one question at a time along with precoded possible responses for each question. The interviewer reads the question, and when the respondent answers, the interviewer enters his or her answers directly into the computer. This is an example of _____.
 a. voice-activated telephone interviewing
  b. computer-assisted telephone interviewing
  c. random digit dialing
  d. noninteractive interviewing

Question 3

Although discriminant analysis works well for discriminating among known groups of a dependent variable, it cannot be used reliably for predicting into which of the pre-established groups a new set of items will fall when the group membership of those items is not already known.
 
 Indicate whether the statement is true or false

Question 4

In using the Z-test for comparing two proportions, if the pooled estimate of the proportion of successes is 0.36, then the pooled estimate of proportion of failures is _____.
 a. 1
  b. 0.36
  c. 0.64
  d. 0.13

Question 5

Which of the following is a program-length time period on audiovisual broadcast/cable media used to market ideas, causes, products, and services?
 a. direct-broadcast commercial c. television shopping network
  b. infomercial d. None of the above.

Question 6

The purpose of the _____ concept is to minimize the firm's overall logistics cost within the entire system.
 a. aggregation
  b. total cost
  c. inert
  d. trade-off

Question 7

When a research agency conducts all telephone interviews from one location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively, this is an example of _____.
 a. central location interviewing
  b. single-mode interviewing
  c. synergistic interviewing
  d. quick-response interviewing

Question 8

Discriminant analysis can only be used for a binary nominal dependent variable.
 
 Indicate whether the statement is true or false