What would be the numerator of the inferential statistical test for the hypothesis in question 20?
a. 0.13 d. 1(0.13)2
b. -0.13 e. none of the above
c. (0.13)2
Question 2Explain what an index number is and how it is computed. What level of measurement is required to compute index numbers?
Question 3Which of the following refers to the group of alternatives that a consumer evaluates in making a decision?
a. effective set c. consideration set
b. target set d. purchasing set
Question 4Natural Waters Inc is a packaged drinking water company based in Ohio. The company contributes a bottle of water to every 10 sold in the U.S., to a foundation in Africa that supplies it to the poor. Identify the type of marketing undertaken by Natural Waters.
a. Loyalty marketing
b. Cause-related marketing
c. Relationship marketing
d. Personalized marketing
Question 5A respondent error exists when the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter.
Indicate whether the statement is true or false
Question 6What inferential statistical test is appropriate for the hypothesis in question 20?
a. chi-square d. z-test
b. F-test e. none of the above
c. t-test
Question 7Explain what a contingency table is and discuss how it is useful in business research.
Question 8Which of the following is concerns capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy?
a. public relations c. buzz marketing
b. publicity d. marketing communications
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