All of the following are characteristics of outdoor advertising except
a. low frequency c. wearing out
b. focused d. visual imagery
Question 2Which of the following is an example of people processing?
a. Restaurant
b. Disposal
c. Refueling
d. Banking
Question 3Buying new-car purchase data by zip code from the Polk Company is an example of which type of secondary data?
a. media source
b. commercial source
c. trade association source
d. primary source
Question 4A Type II error has occurred if the null hypothesis is true and it is rejected.
Indicate whether the statement is true or false
Question 5When a researcher combines the Strongly Disagree and Disagree responses on a Likert scale item to a single Strongly Disagree/Disagree percentage, this is an example of _____.
a. data indexing
b. collapsing the data
c. the outlier effect
d. a box and whisker plot
Question 6Which of the following is a standard billboard unit?
a. sheets c. screens
b. pages d. windows
Question 7Which of the following involves a tangible action?
a. Accounting
b. Fitness center
c. Advertising
d. Legal services
Question 8Which of the following data can be purchased from commercial sources?
a. advertising research
b. market-share data
c. consumer attitudes and public opinions
d. all of these choices
Question 9A two-tailed test is used to test the alternative hypothesis that a sample statistic is less than a particular value.
Indicate whether the statement is true or false
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