Barriers to services destined for the U.S. market result mainly from _____.
a. sustainable practices
b. regulatory practices
c. globalization
d. monopolization
Question 2L.L.Bean is a retailer best-known for direct marketing through catalogs and the Internet. Laurie purchased from the retailer quite frequently, but since her daughter started college she hasn't had as much disposable income and stopped ordering merchandise. The elapsed time since her last purchase triggered an offer for 20 off her next purchase from the retailer. This is an example of _____.
a. database marketing
b. neural networks
c. customer discovery
d. electronic marketing
Question 3A statistic that is resistant to large changes when the data changes slightly is said to be bimodal.
Indicate whether the statement is true or false
Question 4When a third variable is included in the analysis that is studying the relationship between an independent variable and a dependent variable, and this third variable changes the relationship between the independent variable and the dependent variable in an important way, this third variable is called a(n) _____.
a. spurious variable
b. moderator variable
c. contingency variable
d. outlier variable
Question 5What are the standard sizes for newspaper advertisements?
a. full and tabloid c. standard and tabloid
b. full and half d. standard and half
Question 6Which of the following is true of nondiscriminatory regulations?
a. They provide subsidies to local firms only.
b. They offer more opportunity for international criticism.
c. They are more convenient for local business than for foreign service providers.
d. They hamper business operations.
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