Arranging data into a table is called _____.
a. tabulation
b. frequency
c. analysis
d. interpretation
Question 2Magazines' lead times can be how long?
a. two weeks c. two months
b. four weeks d. four months
Question 3Services are often custom made because of _____.
a. market transparency
b. close interaction with customers
c. tangibility
d. high imperishability
Question 4Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not. His use of secondary data to help specify this relationship is an example of _____.
a. data conversion
b. validation
c. reliability
d. model building
Question 5All of the following methods of sampling require a complete and accurate list of the elements of the population except
a. simple random sampling c. systematic sampling
b. stratified sampling d. area sampling
Question 6Which of the following is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category?
a. perceptual map
b. histogram
c. contingency table
d. frequency chart
Question 7The ability for magazines to be kept around for a long time is referred to as which of the following?
a. prestige c. permanence
b. value-lasting d. longevity
Question 8The time of production of a service is very close to the time of consumption. This requires _____.
a. tangibility
b. constant maintenance of service capacity
c. close customer involvement
d. more market transparency