Service providers whose activities are independent from goods must search for market situations abroad that are different from the domestic market.
Indicate whether the statement is true or false
Question 2What is it called when a researcher compares secondary data from one source with data from another?
a. data conversion
b. cross-check
c. data mining
d. data enhancement
Question 3If done correctly, stratified sampling can actually decrease the standard error of the estimator by
a. making sure the strata are more homogeneous on the variables for which statistics will be calculated
b. making sure each strata forms a representative sample of the population
c. decreasing the number of categories within each of the variables for which statistics will be calculated
d. making sure the sample is sufficiently large to ensure a lower sampling error
Question 4Even with today's advances in technology, computing power is still a barrier to completing a research project.
Indicate whether the statement is true or false
Question 5Which of the following is not a characteristic of radio?
a. high reach c. focused targeting
b. high cost per exposure d. room for creativity
Question 6Economies of scale do not work for areas such as personnel management.
Indicate whether the statement is true or false
Question 7Which of the following is a disadvantage of secondary data?
a. user has no control over their validity
b. inability to convert the data
c. typically require additional access to research respondents
d. all of these choices
Question 8Suppose a researcher is conducting a bivariate analysis with 5 categories for each variable in the cross-tabulation. Using the practical rule of thumb, what is the recommended minimum total sample size?
a. 30 c. 150
b. 125 d. 500
Question 9The purpose of a table in a research report is to summarize and communicate the meaning of the data to the reader.
Indicate whether the statement is true or false
Question 10Radio is available in all the following modes except
a. cable c. broadcast
b. satellite d. narrowcast
Question 11The most popular destination point for U.S. students is Europe.
Indicate whether the statement is true or false
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