Combining the data from adjacent categories of a Likert-scale item is a common form of data transformation.
Indicate whether the statement is true or false
Question 2Which of the following is used by Nielsen as a term for the geographic area over which a local television station holds domination?
a. designated target area c. designated focus area
b. designated market area d. designated reach area
Question 3Nondiscriminatory regulations offer less opportunity for international criticism.
Indicate whether the statement is true or false
Question 4The research industry uses the term multiple-source data for diverse types of data offered by a single company.
Indicate whether the statement is true or false
Question 5With a confidence interval of the sample mean equal to two standard errors, researchers can be _______________ percent certain that the interval contains the true population mean.
a. 50 c. 95
b. 68 d. 99.7
Question 6The process of changing data from their original form to a format that more closely fits the research objectives of the research study is called data transformation.
Indicate whether the statement is true or false
Question 7Cable buys are often used for which of the following?
a. themecasting c. narrowcasting
b. targetcasting d. directcasting
Question 8Nondiscriminatory regulations do not hamper business operations.
Indicate whether the statement is true or false
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