Judgment sampling is superior to convenience sampling because the sampling error of the former can be ascertained.
Indicate whether the statement is true or false
Question 2In creating coding categories for open-ended questions, the tallying of the replies to a small number of completed questionnaires for a question in order to create coding categories for that question is known as _____.
a. recoding the data
b. test tabulation
c. data entry
d. creating a plug value
Question 3Strategic place focus can be accomplished by what types of positioning?
Question 4When the core product is relatively or highly similar between competitors, marketers highlight what type of features to achieve differentiation?
a. Augmented
b. Core
c. Innate
d. Fancy
Question 5Which of the following means the same conclusion would be reached based on another researcher's interpretation of the research?
a. validity
b. replicable
c. homogeneity
d. scrutiny
Question 6The most common elements in marketing research sampling are business entities.
Indicate whether the statement is true or false
Question 7In test tabulation, what is the typical percentage of responses from completed questionnaires that a researcher will use to create coding categories?
a. 10 percent
b. 20 percent
c. 30 percent
d. 50 percent
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