Which of the following is true about centers of excellence?
a. Charismatic centers of excellence aim to build through an expert a capability in the firm that has been lacking.
b. Focused centers of excellence consider all areas of expertise and give equal importance to each one of them.
c. In virtual centers of excellence, the core individuals live and work near the firm, and avoid all forms of electronic means to communicate.
d. In virtual centers of excellence, all forms of knowledge are kept confidential within the firm.
Question 2Research that addresses business objectives through techniques allowing the researcher to provide elaborate interpretations of business phenomena without depending on numerical measurement is called _____.
a. preliminary research
b. primitive research
c. qualitative research
d. secondary research
Question 3Assuming that the desired data are relevant to the decision problem, the researcher must be sensitive to the respondent's ability to provide the data, including all of the following except
a. whether the respondent is uninformed
b. whether the respondent is forgetful
c. whether the respondent is unwilling to answer
d. whether the respondent misremembers
Question 4In qualitative research, codes are usually words or phrases that represent themes..
Indicate whether the statement is true or false
Question 5Which of the following strategies guides the manager to elicit a feeling that helps build a positive attitude towards the firm's brand?
a. informative c. habit formation
b. affective d. self-satisfaction
Question 6_____ centers of excellence are individuals who are internationally recognized for their expertise in a function or an area.
a. Concentrated
b. Strategic
c. Charismatic
d. Virtual
Question 7The primary barriers to scientific decisions are time, money, and consensus.
Indicate whether the statement is true or false
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