Depth interviews are less expensive than focus group interviews, especially if several depth interviews are conducted.
Indicate whether the statement is true or false
Question 2The instructions are comments to _______________ about how to interact with and eventually complete the questionnaire
a. the respondent c. both the interviewer and respondent
b. the interviewer d. the interviewer or the respondent
Question 3Technology has reduced errors by checking for inconsistencies automatically.
Indicate whether the statement is true or false
Question 4Which of the following strategic options applies to low-involvement products that are of the feeling type?
a. informative c. habit formation
b. affective d. self-satisfaction
Question 5A firm is said to be _____ when it maintains tight controls and its strategic decision making is concentrated at headquarters.
a. glocalized
b. cross-subsidized
c. centralized
d. decentralized
Question 6Laddering is an approach to probing, asking respondents to compare differences between brands at different levels that produces distinctions at different levels.
Indicate whether the statement is true or false
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