All of the following are basic principles for good interviewing technique EXCEPT _____
a. have patience and tack
b. pay attention to accuracy and detail
c. keep the respondent's answers confidential
d. spend more time listening and less time recording answers
Question 2Systems integration can be effectively achieved by all of the following except
a. minimizing resources for the implementation of process elements c. exerting continuous control
b. monitoring performance d. analyzing and planning
Question 3In a _____, the supplier brings together a package of skills that will provide an integrated service to the client without incurring the risk and benefit of ownership.
a. joint venture
b. full ownership mechanism
c. management contract
d. portfolio investment
Question 4The variable that is measured to determine the outcome of the research process is called the ______ variable.
Fill in the blank(s) with correct word
Question 5Listening to the voice of the consumer is a premise of what kind of research?
Question 6Which of the following is a suggestion for recording the answer to open-ended interview questions?
a. record responses verbatim
b. include all probes
c. do not paraphrase respondent's answers to questions
d. all of these choices
Question 7Which of the following magazines found a way to marry the concept of a cohesive magazine with content specifically pertinent to college students?
a. GenX Magazine c. GenV Magazine
b. GenY Magazine d. GenZ Magazine
Question 8One special form of joint ventures consists of _____, which are arrangements between two or more companies with a common business objective.
a. wholly owned subsidiaries
b. strategic alliances
c. franchises
d. reverse mergers
Question 9Income is an example of a(n) ______ variable.
Fill in the blank(s) with correct word
Question 10What is an experience survey, and when would it be used?
Question 11When an interviewer conducts a taste test for a new type of pizza and the respondent replies: Good to the question: How does that pizza taste?, and then the interviewer asks: What do you mean by 'good'?, this is an example of _____.
a. an expectant pause
b. a silent probe
c. a neutral question
d. verification
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