A variable that can take on a range of values that correspond to some quantitative amount is called a _____.
a. categorical variable
b. continuous variable
c. classificatory variable
d. independent variable
Question 2When an interviewer asks the respondent a question and then waits patiently and expectantly for the respondent to answer it, this is known as a neutral probe.
Indicate whether the statement is true or false
Question 3A system is said to lack integration if which of the following happens?
a. A link between the systems components is missing c. A link between the systems components is not balanced
b. A link between the systems components is weak d. A link between the systems components is not in sync
Question 4The intervening individual or variable within the firm that initiates change and shepherds it through to implementation is referred to as a _____.
a. dodger
b. change agent
c. resource seeker
d. contender
Question 5Relationships in a qualitative data matrix from a focus group can be identified and explored with
a. linear regression c. segmentation analysis
b. conjoint analysis d. cross-tabulations of variables
Question 6All of the following are types of variables EXCEPT _____.
a. continuous
b. categorical
c. constant
d. dependent
Question 7One probing tactic is to repeat the question for a respondent.
Indicate whether the statement is true or false
Question 8The extent to which system components are strongly or weakly linked refers to which of the following?
a. systems strength c. systems integration
b. systems assessment d. systems feedforward
Question 9Which of the following refers to the lack of symmetry between growing international markets with respect to cultural variables, legal factors, and other societal norms?
a. The NIH syndrome
b. Disequilibrium
c. Psychological distance
d. Environmental imbalance
Question 10The raw data of focus groups include all of the following except
a. emotions c. body movements
b. answers to questionnaire d. verbatim comments
Question 11Something that does not change from one instance to another is called a _____.
a. hypothesis
b. constant
c. variable
d. category
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