A focus group typically lasts
a. 45 minutes to just over an hour c. 2 to 3 hours
b. 1 to 2 hours d. 3 to 3 hours
Question 2Which of the following essentially answers the question, What information is needed to address this situation?
a. dependent variable
b. independent variable
c. research objectives
d. research design
Question 3Survey interviewers generally are salaried employees.
Indicate whether the statement is true or false
Question 4Situation analysis involves all of the following except
a. market analysis c. self-analysis
b. environmental analysis d. price analysis
Question 5The risk of participating in an international venture is substantially increased for the supplier involved in a management contract.
Indicate whether the statement is true or false
Question 6Careful screening of respondents is essential to the success of the focus group. Screening criteria include all of the following except
a. respondents with direct experience with the object or issue being discussed should not be included
b. respondents who have participated in the recent past should not be included
c. respondents who are participating only for the money should be avoided
d. respondents who have a relative or friend already in the group should not be used
Question 7Which of the following is the most important question a researcher can ask when using a probing technique?
a. How does that make you feel?
b. Why do you think that is so?
c. What has changed?
d. What does _____ make you think of?
Question 8An important aspect of the field interviewer's job is to establish rapport with respondents.
Indicate whether the statement is true or false
Question 9The process in which certain factors internal or external to the organization are analyzed to help marketers with strategic planning refers to which of the following?
a. situation study c. objective study
b. situation analysis d. objective analysis
Question 10Strategic alliances are more rigid than joint ventures.
Indicate whether the statement is true or false
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