In the randomized block design (RBD), researchers
a. can use only one blocking factor
b. can use one or two blocking factors
c. can use multiple blocking factors as long as it matches the number of dependent variables
d. cannot use any blocking factors
Question 2If the average units produced in a month by a Ford Motor Co plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month, the deviation score for this one day is _____.
a. +4
b. -4
c. 40
d. 2
Question 3An objective to establish reputation of quality that by the end of next quarter at least 50 percent of target consumers would recognize the brand as high quality and implemented by configuring the four Ps is a tactic on what level of decision making?
a. systems c. marketing
b. corporate d. marketing communications
Question 4Which of the following entities has the greatest variety of secondary data?
a. International organizations
b. Governments
c. Trade associations
d. Service organizations
Question 5A(n) _____ occurs when one researcher works for two competing companies.
Fill in the blank(s) with correct word
Question 6The _______________ is built on the principle of combining test units into blocks based on an external criteria variable that might impact the results of the study.
a. completely randomized design c. Latin square design
b. randomized block design d. factorial design
Question 7If the price of a product ranges from 59 to 179, the range of these prices is _____
a. 238
b. 60
c. 120
d. 179
Question 8An objective of increasing market share by 10 percent by next quarter and implemented within the confines of a department such as R&D is a tactic on what level of decision making?
a. system c. marketing
b. corporate d. marketing communications
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