Products featured in offensive promotion are often categorized by which of the following?
a. sin products; dangerous products c. dangerous products; personal products
b. sin products; personal products d. unethical products; personal products
Question 2Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.
Indicate whether the statement is true or false
Question 3A syndicated service is a research supplier that provides standardized information for many clients in return for a fee.
Indicate whether the statement is true or false
Question 4In using a paired-comparison scale, how many evaluations would have to be made if five objects are evaluated?
a. 5 c. 8
b. 6 d. 10
Question 5Which sampling method involves using a combination of two or more probability sampling techniques?
a. multidimensional sampling
b. multistage area sampling
c. two-phase sampling
d. N-phase sampling
Question 6Which of the following was not provided as an example of a sin product?
a. contraceptives c. beer
b. tobacco d. pornographic videos
Question 7The quest for cost savings has allowed some marketers to have customer service activities present in all country markets.
Indicate whether the statement is true or false
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