In describing the user characteristics of a product for a consumer profile study, what types of information should be included in the profile?
Question 2Using software to control the flow of an internet questionnaire, for example to prevent respondents from backing up or failing to answer a question, is called _____.
Fill in the blank(s) with correct word
Question 3Which of the following is not true about contact management?
a. It is a strategic decision. c. It is an important decision.
b. It is a tactical decision. d. It is an element of the IMC.
Question 4Globalization reflects the spread of free-market capitalism.
Indicate whether the statement is true or false
Question 5A conclusion that when one thing happens, another specific thing will follow is known as a _____.
a. diagnostic analysis
b. manipulation
c. causal inference
d. deliverable
Question 6Although there are countless sources of marketing data, they can all be categorized into at least one of the following basic groups except
a. segmentation c. experimentation
b. analogous situations d. secondary data
Question 7_____ software allows question answers to be inserted into later questions.
Fill in the blank(s) with correct word
Question 8Which of the following is the process by which the marketer determines the time, place, or situation in which to communicate to the customer or prospect?
a. database development c. contact management
b. segmentation d. communication management
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