The advent of large industry mailing-list organizations has attributed to which of the trends that lead to the rise of IMC?
a. shift of information technology c. decrease of cost of database marketing
b. decrease in message credibility d. increase in cost of mass-media communications
Question 2Correlation is sufficient evidence to determine causality in experiments.
Indicate whether the statement is true or false
Question 3Which of the following is an example of a dual-use item?
a. Handbags
b. Life jackets
c. Compact cars
d. Artillery
Question 4_______________ studies describe the size of the market, the buying power of consumers, the availability of distributors, and buyer profiles for a product.
a. Consumer profile c. Market potential
b. Market share d. Distribution research
Question 5Which Internet questionnaire layout presents the entire questionnaire on one page?
a. paging layout
b. scrolling layout
c. continuous layout
d. perpetual layout
Question 6Which of the following describes the result of consumers being continuously bombarded with marketing communications on all fronts?
a. Clutter c. Ineffective marketing
b. Landscape junk d. Inefficient marketing
Quick Reply
