A filter question used to determine which version of a second question that will be asked is called ...

A filter question used to determine which version of a second question that will be asked is called a(n) _____.
 a. anchoring question
  b. pivot question
  c. funneling question
  d. piping question

Question 2

How many conditions or trends were identified in the book as paving the way for IMC?
 a. 3 c. 7
  b. 5 d. 9

Question 3

The charter of the United Nations allows for sanctions as an enforcement action by regional agencies. Which of the following is NOT an example of a regional agency?
 a. The Organization of American Unity
  b. The Organization of African Unity
  c. The Organization of American States
  d. The Arab League

Question 4

The purpose of exploratory research is to provide conclusive evidence for a particular business action.
 
 Indicate whether the statement is true or false

Question 5

Exploratory research is appropriate for all of the following research objectives except
 a. portraying the characteristics of marketing phenomena and determining the frequency of occurrence
  b. identifying or developing a more precise formulation of problems or opportunities
  c. gaining a perspective regarding the breadth of variables operating in a situation
  d. establishing priorities regarding the potential significance of various problems or opportunities

Question 6

A question such as: Have you ever received a speeding ticket? ______ Yes ______ No, when followed by a question such as: When did you receive that ticket? is an example of what type of question?
 a. double-barreled
  b. leading
  c. filter
  d. anchoring

Question 7

Which of the following is a marketing communications goal in which messages are guided not only by marketing but also corporate strategy?
 a. coordinated integration c. stakeholder-based integration
  b. image integration d. relationship-management integration

Question 8

_____ refer to governmental actions that distort the free flow of trade in goods, services, or ideas for decidedly adversarial and political, rather than strictly economic, purposes.
 a. Gray market activities
  b. Tariffs and barriers
  c. Trade sanctions and embargoes
  d. Expropriation and confiscation

Question 9

The three types of marketing research are exploratory, descriptive, and causal.
 
 Indicate whether the statement is true or false