Fixed-alternative questions give respondents specific limited-alternative responses and ask them to choose the one closest to their own viewpoints.
Indicate whether the statement is true or false
Question 2Developed countries do not benefit from the development of human and natural resources in emerging markets.
Indicate whether the statement is true or false
Question 3As concepts become more abstract, the easier it is to measure them.
Indicate whether the statement is true or false
Question 4Challenges in conducting effective marketing research internationally include all of the following except
a. markets in less developed countries are less likely to have good secondary data
b. in some countries cultural dynamics or concerns about government surveillance may negatively impact results
c. marketing research techniques used in the United States are not applicable in other countries
d. logistical dimensions of implementing marketing research are complex and, therefore, tend to cost more
Question 5Open-ended response questions give respondents a large number of specific alternative responses.
Indicate whether the statement is true or false
Question 6Maquiladoras are landscape engineers who ensure that the free trade areas along the border of two countries are neat and clean in order to attract more companies to set up businesses in these areas.
Indicate whether the statement is true or false
Quick Reply
