For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of reliability and validity.
Indicate whether the statement is true or false
Question 2The availability and quality of an infrastructure is critically important in evaluating marketing operations abroad.
Indicate whether the statement is true or false
Question 3A theory is an abstract, untestable explanation of some events.
Indicate whether the statement is true or false
Question 4The growth of marketing research activity dramatically increased after World War II because of
a. increased computer technology
b. mass production of goods
c. the development of television
d. the acceptance of the marketing concept
Question 5Define a forced-choice scale and explain why a researcher would use one and the potential negative consequence of that choice of scale.
Question 6Engel's laws state that as a family's income rises, the percentage of the money spent on food will increase.
Indicate whether the statement is true or false
Question 7Compare and contrast pull technology and push technology.