When customers move through the store, they view the store at a 45-degree angle from their path of travel.
Indicate whether the statement is true or false
Question 2The set of _____ refer to the characteristics of the store and its products and services.
a. attributes
b. cues
c. drives
d. needs
e. wants
Question 3Two-way exclusive dealing arrangements potentially violate the Clayton Act.
Indicate whether the statement is true or false
Question 4A price zone is a range of prices for a particular merchandise line that appeals to customers in a certain market segment.
Indicate whether the statement is true or false
Question 5Merchandise presentation is important as evidenced in studies which show that over 70 percent of present department store sales are unplanned purchases.
Indicate whether the statement is true or false
Question 6Identify the correct statement about extended problem solving.
a. It occurs when the consumer recognizes that a problem exists yet does not have a strong preference for either the brand or the store.
b. The consumer has a strong preference for the brand to buy and the retailer from which to purchase it.
c. It typically involves infrequently purchased expensive products of high risk.
d. The consumer may not have a store choice in mind but may have a strong preference for the brand to purchase.
e. The consumer relies on past experience and learning to convert the problem into a situation requiring less thought.
Question 7Truly one-way arrangements are illegal.
Indicate whether the statement is true or false
Question 8Profitability is not directly related to the amount of gross margin per unit sold times the number of units sold.
Indicate whether the statement is true or false
Question 9The method of merchandise presentation can have a dramatic impact on the store's image and space productivity.
Indicate whether the statement is true or false
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