When a consumer has a strong preference for either the brand or the store but not both he/she will ...

When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:
 a. decelerated problem solving.
  b. habitual problem solving.
  c. limited problem solving.
  d. extended problem solving.
  e. tertiary problem solving.

Question 2

Dual distribution occurs when a manufacturer sells to independent retailers and also through its own retail outlets.
 
 Indicate whether the statement is true or false

Question 3

A retail store's pricing policies should reflect the expectations of its target market.
 
 Indicate whether the statement is true or false

Question 4

Garments can be hung on a wall at a higher level than they can be displayed on floor racks thereby enabling retailers to show more merchandise.
 
 Indicate whether the statement is true or false

Question 5

Identify the correct statement about habitual problem solving.
 a. It typically involves frequently purchased expensive products of low risk.
  b. The consumer has a strong preference for the brand to buy and the retailer from which to purchase it.
  c. It occurs when the consumer has a strong preference for either the brand or the store, but not both.
  d. The consumer may not have a store choice in mind but may have a strong preference for the brand to purchase.
  e. It occurs when the consumer relies on past experience and learning to convert the problem into a situation requiring less thought.

Question 6

The Sherman Antitrust Act allows manufacturers and retailers to establish territorial responsibilities that exclude all other retailers from handling the products within a given market area.
 
 Indicate whether the statement is true or false