A DVD player that was originally priced at 399.95 and cost 215 is ultimately sold for 349.95 . What ...

A DVD player that was originally priced at 399.95 and cost 215 is ultimately sold for 349.95 . What were the reduction percentage and the maintained markup percentage on this DVD player?
 a. 14.3 percent; 38.6 percent
  b. 12.5 percent; 38.6 percent
  c. 38.6 percent; 12.5 percent
  d. 15.1 percent; 38.6 percent
  e. 46.2 percent; 12.5 percent

Question 2

When determining space allocation for a new store, a retailer should consider industry standards, the retailer's previous experience with similar formats, and the space required to carry the number of items specified by the retailer's buyers.
 
 Indicate whether the statement is true or false

Question 3

The _____ is a relatively new phenomenon that describes the recent trend of children returning to live with their parents after having already moved out for what they thought was a permanent move.
 a. nesting effect
  b. return effect
  c. multi generational effect
  d. sandwich generational effect
  e. boomerang effect

Question 4

The Federal Trade Commission's main concern with deceptive advertising is not with the intent of the advertiser, but whether the consumer was misled by the advertising.
 
 Indicate whether the statement is true or false

Question 5

Many Net marketers favor the customer management organizational structure to promote consumer dialogue.
 
 Indicate whether the statement is true or false

Question 6

Maintained markup percentage equals:
 a. initial markup percentage - (reduction percentage)(100 percent - initial markup percentage).
  b. (original retail price - cost)/original retail price.
  c. initial markup percentage + (reduction percentage)(100 percent - initial markup percentage.
  d. (gross margin + alteration costs + reductions) / (net sales + reductions).
  e. (percentage markup on selling price) / (100 percent - percentage markup on selling price).

Question 7

The space-productivity index is a decision-making formula, not just a tool to help management make decisions.
 
 Indicate whether the statement is true or false

Question 8

Unmarried couples are also referred to as:
 a. home-aloners.
  b. mingles.
  c. singles.
  d. dinks.
  e. empty nesters.

Question 9

Some forms of deceptive advertising are considered legal.
 
 Indicate whether the statement is true or false