What are the major environmental forces that should be constantly assessed by retailers?
Question 2Which of the following statements about dual distribution is incorrect?
a. It may have an adverse effect on manufacturer-retailer relationships.
b. It can take place when a manufacturer opens it own retail store in a market area when it feels that the current retailers handling the product line are not doing an adequate job.
c. All dual distribution arrangements are illegal.
d. It is legal for a manufacturer to manage a corporately owned vertical marketing system that competes with independent retailers that the manufacturer also supplies.
e. It occurs when a manufacturer sells to independent retailers and also through its own retail outlets.
Question 3Convenience surveys can be useful for each of the following EXCEPT:
a. entertainment
b. brand building
c. exploratory research
d. scientific research
Question 4Flowers tend to be priced higher when demand is greatest, around Mother's Day and Valentine's Day. This is an example of _____ pricing.
a. flexible
b. dynamic
c. psychological
d. variable
e. customary
Question 5Which of the following is NOT an example of the psychology of merchandise presentation?
a. Displaying merchandise in vertical bands of color can increase sales.
b. Consumers always turn left when entering a store for the first time.
c. Shoppers view merchandise at 45-degree angles from their path of travel.
d. Merchandise displays evoke images of how trendy or value oriented a retailer is.
e. Displaying hair-care products on a high series of shelves in the waiting area that is lighted with fluorescent light fixtures.
Question 6Success in retailing is a function of strategic planning and operations management. Please explain the retail strategic planning and operations management model and the ways a retailer can employ this model in a globally competitive environment.
Question 7Nike engaged in dual distribution when it began:
a. to sell through its own retail outlets as well as independent retailers.
b. to sell to retailers competing with its existing retailers.
c. to encourage two different distributors to serve the same retailer.
d. to offer two different prices to retailers, based on volume purchased.
e. to produce private label brands for the retailers currently selling Nike shoes.
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