All retail objectives, of whatever type, must be consistent with and reinforce the retailer's overall mission.
Indicate whether the statement is true or false
Question 2All of the pub owners in a small college town met and decided to charge 7.99 for a burger and beer during the school year. The pub owners may be in violation of the:
a. Wheeler-Lea Act.
b. Clayton Act.
c. Federal Trade Commission Act.
d. Sherman Antitrust Act.
e. Hart-Scott-Rodino Act.
Question 3So-called long tail sales account for only a small percentage of all online sales.
Indicate whether the statement is true or false
Question 4FOB factory implies that the retailer takes title for merchandise at the manufacturer's factory.
Indicate whether the statement is true or false
Question 5A simple but powerful truism in retailing is: The more merchandise customers are exposed to that is presented in an orderly manner:
a. the higher their evaluation of the store..
b. the higher the store's average price per unit..
c. the more they tend to buy..
d. the lower the store's average price per unit..
e. the more crammed the store's appearance will be..
Question 6Self-gratification focuses on the needs and desires of the owners, managers, or employees of the firm and their pursuit of what they truly want out of life.
Indicate whether the statement is true or false
Question 7When all airlines agree to set fares at the same price, they are:
a. engaging in vertical price fixing.
b. violating fair trade laws.
c. engaging in horizontal price fixing.
d. violating the Federal Trade Commission Act.
e. engaging in price discrimination.
Question 8Internet shopping studies have shown that consumers in rural areas are more likely to shop online than those in urban areas.
Indicate whether the statement is true or false
Question 9Extra dating allows the retailer some extra or free days before the period of payment begins.
Indicate whether the statement is true or false
Question 10In supermarket retailing, _____ percent of endcaps should be unadvertised sale items that will cause the customer to be alert when looking at an endcaps while traveling through the store.
a. 5
b. 10
c. 25
d. 40
e. 50
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