Which of the following consumer requirements has been most enhanced by direct channel contact with ...

Which of the following consumer requirements has been most enhanced by direct channel contact with customers?
 a. customization
  b. assortment
  c. entertainment
  d. information

Question 2

For most retailers, the limited amount of space in their store is a constraining factor on their optimal merchandise mix.
 
 Indicate whether the statement is true or false

Question 3

Whenever possible, begin the sales presentation with, May I help you?
 
 Indicate whether the statement is true or false

Question 4

Less than 60 percent of all retailers have a written mission statement.
 
 Indicate whether the statement is true or false

Question 5

Gray marketing is when counterfeit merchandise flows through unauthorized channels.
 
 Indicate whether the statement is true or false

Question 6

Online travel agents such as Expedia are an example of channel ___________.
 a. conflict
  b. intermediaries
  c. support
  d. compensation

Question 7

The optimal merchandise mix will be the same for every store.
 
 Indicate whether the statement is true or false

Question 8

The sales presentation is the first step in the retail selling process.
 
 Indicate whether the statement is true or false

Question 9

Success for all retailers, large and small, is generally a matter of good planning and the implementation of the plan.
 
 Indicate whether the statement is true or false

Question 10

Domain disagreements occur when there is disagreement about which member of the marketing channel should lead the channel and make the decisions.
 
 Indicate whether the statement is true or false

Question 11

Consumers who abandon their online shopping carts automatically mean a lost sale for Internet retailers.
 
 Indicate whether the statement is true or false