Individuals who participate in online communities typically have small, narrowly-defined discussion networks.
Indicate whether the statement is true or false
Question 2Total assets equal current assets plus noncurrent assets plus goodwill.
Indicate whether the statement is true or false
Question 3_____ retailing includes all the activities designed to attract, retain, and enhance customer relationships.
a. Relationship
b. Consumer
c. High-performance
d. Service
e. Promotional
Question 4Successful retailers today are able to look at the changing environment and see opportunities.
Indicate whether the statement is true or false
Question 5Concerning the supply chain, which of the following statements is true?
a. Supply chains are so closely associated with high prices that many retailers are dropping out of supply chains and performing the functions themselves.
b. Most supply chains will disappear within the next decade, as all merchandise will soon be purchased directly from manufacturers.
c. Supply chains do not aid the retailer in providing possession, form, or place utility, for the final consumer.
d. Profits sufficient for survival and growth will be difficult for a retailer to achieve without being part of an efficient, effective supply chain.
e. Supply chains seldom change over time.
Question 6In a typical online community, most members frequently produce user-generated content.
Indicate whether the statement is true or false
Question 7Goodwill is an intangible asset, usually based on customer loyalty.
Indicate whether the statement is true or false
Question 8When service meets or exceeds customers' expectations, it is said to be _____ service.
a. high-quality
b. top-notch
c. high-performance
d. 100 percent guaranteed
e. exemplar
Question 9Market share refers to a retailer's sales compared to the store's sales for the same month in the previous year.
Indicate whether the statement is true or false
Question 10A _____ is defined as a set of institutions that moves goods from the point of production to the point of consumption.
a. retail system
b. transporter
c. supply chain
d. franchisee
e. value chain
Question 11Early studies of the Internet found that the more time users spent online, the more likely they were to show signs of depression and loneliness.
Indicate whether the statement is true or false
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