Which of the following characteristics is NOT desirable for a retail manager to possess?
a. Enthusiasm
b. Creativity
c. Analytical skills
d. Indecisiveness
e. Initiative
Question 2Superior performance at any point in time is the result of achieving a competitive advantage in the marketplace as a result of some tangible or intangible entity.
Indicate whether the statement is true or false
Question 3Recommendation systems are most successful when they suggest choices other than the current best seller.
Indicate whether the statement is true or false
Question 4A stock/sales ratio of 2.5:1 suggests that a retailer should have 2.50 in inventory (at retail price) for every 1 of forecasted sales.
Indicate whether the statement is true or false
Question 5The use of horizontal cooperative advertising can create substantially more store traffic than having each individual retailer run a separate advertisement.
Indicate whether the statement is true or false
Question 6_____ is the ability to make rapid decisions, to render judgements, take action and commit oneself to a course of action until completion.
a. Flexibility
b. Leadership
c. Initiative
d. Enthusiasm
e. Decisiveness
Question 7During the maturity stage of the retail life cycle, retailers will achieve the highest level of profits.
Indicate whether the statement is true or false
Question 8Personalization always is a better approach for marketers than standardization.
Indicate whether the statement is true or false
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