Each of the following allows marketers to authenticate personalized messages EXCEPT?

Each of the following allows marketers to authenticate personalized messages EXCEPT?
 a. web site registration
  b. internet provider address
  c. email address
  d. instant messaging account

Question 2

A merchandise budget is a plan of projected sales for an upcoming season, when and how much merchandise is to be purchased, and what markups and reductions will likely occur.
 
 Indicate whether the statement is true or false

Question 3

Regardless of the advertising objective chosen, it must be aimed at a specific market segment and must also be measurable over a given time period.
 
 Indicate whether the statement is true or false

Question 4

Which of the following is an example of a non-traditional location that retailers are selecting:
 a. travel stop plazas along interstate highways.
  b. multi retail store shopping centers.
  c. suburban shopping malls.
  d. outlet malls.
  e. local corner stores.

Question 5

Divertive competition can be intratype, but not intertype.
 
 Indicate whether the statement is true or false

Question 6

Which of the following personalization system is marked by incorporating methods for refining and targeting information?
 a. rules-based
  b. computer-assisted self-explication
  c. endorsement
  d. collaborative filtering

Question 7

The terms retailing and merchandising are synonymous.
 
 Indicate whether the statement is true or false