Companies selling consumer products are especially prone to experiencing product failure in foreign markets.
Indicate whether the statement is true or false
Question 2In assessing awareness, a marketer might be interested in knowledge of:
a. the product itself.
b. where the product is available.
c. what the product is used for.
d. the price of the product.
e. all of the above.
Question 3Explain what the self-reference criterion is an also how it may be corrected.
Question 4Implicit test of memory to test brand recall refers to:
a. asking respondents direct questions about the ads of a particular brand.
b. asking respondents to estimate the shelf life of different brands in a particular product category.
c. asking respondents to make comparisons between brands in the same product category.
d. asking respondents to name brands that belong to a particular product category.
e. asking respondents to mention the details of the ad of a particular brand.
Question 5Explain the difference between cultural imperatives, cultural exclusives, and cultural adiaphoras. Provide an example of each.
Question 6Which amongst the following would be the best way to measure knowledge of an advertisement?
a. Measurement of motives
b. Observation of purchase behavior
c. Recognition
d. Use of magazine subscription data
e. A written test over the ad copy
Question 7How does religion affect economic development?
Question 8Which of the following can be used to measure knowledge of an advertisement?
a. Unaided recall
b. Aided recall
c. Recognition
d. Only a and b.
e. a, b, and c.
Question 9Explain the difference between low-context and high-context cultures.
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