Which country is not an example of a collectivist culture?
a. Australia c. Japan
b. Colombia d. Saudi Arabia
Question 2The primary advantage of using online computer searches to gather secondary data is:
a. savings in time spent.
b. savings in cost of assembling data.
c. the accuracy of the data obtained.
d. the ability to take advantage of expert help from a reference librarian.
e. data are furnished in machine-readable formats.
Question 3Masculine societies emphasize values such as
a. benevolence. c. preserving the environment.
b. ambition. d. equality.
Question 4You are searching for relevant secondary data via computer searching. After determining what you already know and what you wish to know about your topic, what is the next step?
a. Go to the library and begin searching through relevant marketing publications.
b. Consult an authority in the field.
c. Consult a reference librarian for help.
d. Consult a specialized index that relates to your topic.
e. Generate a list of key terms and names.
Question 5New products will most likely sell better in a market that:
a. has a low uncertainty avoidance c. is collectivist
b. has a high uncertainty avoidance d. is individualist
Question 6Which of the following is TRUE?
a. The first step in searching published sources of secondary data is to consult a reference librarian.
b. One key source of secondary information is the trade association, particularly since it is often able to obtain information from members that might not be available elsewhere.
c. The primary advantage of on-line database searching is access to information not available in any other format.
d. The main disadvantage of using standardized marketing information services over primary data is that the data is not as accurate.
e. They are all false.
Question 7According to Hofstede's classification, which country has a feminine society?
a. Australia c. Great Britain
b. Canada d. Japan