Which of the following is not a pivotal constituent of culture?
a. ecology c. acculturation
b. ideology d. social structure
Question 2To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment, price would be the _____.
a. independent variable
b. effect variable
c. dependent variable
d. result variable
e. extraneous variable
Question 3Benetton's advertising campaign, United Colors of Benetton and Phillips' Let's Make Things Better campaign take advantage of local consumer culture positioning.
Indicate whether the statement is true or false
Question 4General Mills has placed a new cake mix flavor in stores in Midland, TX. The company is promoting the flavor with a coupon offer in the local newspaper. The company would like to see how the flavor sells in Midland before putting it in stores across the US. The company is using:
a. descriptive or causal research.
b. exploratory research.
c. a controlled test market.
d. an experimental study.
e. both c and d.
Question 5Global consumer segments are good in theory but do not yet exist.
Indicate whether the statement is true or false
Question 6The local Pizza Hut franchisee is interested in knowing its customers better. The franchisee would like to know how often customers order pizza, whether they pick the pizza or have it delivered, their favorite toppings, the number of children per household, the number of times they eat pizza in the restaurants, etc. The research firm which carries out this study would undoubtedly refer to it as a(n) _____ marketing research study.
a. experimental
b. literature
c. descriptive
d. internal
e. secondary
Question 7Negative outcomes of using the self-reference criterion are inflamed nationalist feelings or antiforeigner feelings targeting a particular companyeven if the foreign company relies extensively on local suppliers and locally manufactures most products.
Indicate whether the statement is true or false
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