David and Melanie are expecting their first baby. They decorate a nursery and prepare themselves by ...

David and Melanie are expecting their first baby. They decorate a nursery and prepare themselves by buying toys and baby essentials. Which of the following symbolic consumer behaviors is illustrated in this scenario?
 A) Symbol development
  B) Brand image association
  C) Social role reversal
  D) Role transition ritual
  E) Divestment ritual

Question 2

Which of the following is a factor that prompts countries to favor trade with other countries?
 a. Sharing a culture c. Sharing a common border
  b. Sharing a common language d. All of the above.

Question 3

A company wants to identify the market for a new candy bar and commissions a survey of 1000 middle-school students from three cities. In this case, all middle-school students in the three cities are the _____ for the market research.
 a. population
  b. sample
  c. control group
  d. census
  e. focus group

Question 4

Frequent contact between the home-country headquarters and the regional office leads to inefficiencies and a lack of empowerment.
 
 Indicate whether the statement is true or false

Question 5

Ajeet has graduated from law school and is about to start formal practice as a lawyer. He wears the black robes that identify him as a lawyer and introduces himself as a lawyer. Which of the following phases of role acquisition does Ajeet fit into?
 A) The incorporation phase
  B) The conventional phase
  C) The separation phase
  D) The conception phase
  E) The transition phase

Question 6

The European Court of Justice is the European Union's equivalent of the U.S. Supreme Court. However, unlike the U.S. Supreme Court, the European Court of Justice's decisions are not final.
 
 Indicate whether the statement is true or false

Question 7

Which of the following is FALSE?
 a. A study to gauge the properties of a material for its suitability to manufacture a particular product is market research.
  b. An attempt to determine the most efficient allocation of funding to various promotional activities is an example of marketing research.
  c. A survey designed to identify the characteristics of light, average, and heavy users of detergent is an example of marketing research.
  d. Videotaping computer users to understand the context of software use is an example of marketing research.
  e. Visiting various restaurants and sampling different menu items in preparation for opening a new restaurant is an example of marketing research.

Question 8

In examining discrepancies between standards and performance, both the local adaptation strategy and the focus on innovation need to be coordinated with the headquarters.
 
 Indicate whether the statement is true or false

Question 9

Barbara was born and raised in South Dakota, but at age 33, she has moved to Hawaii. In order to adapt to the culture of a popular tourist beach town, she experiments with brightly colored, loose-fitting clothing and new hairstyles. In the context of role acquisition phases, which of the following phases is Barbara experiencing?
 A) The conventional phase
  B) The incorporation phase
  C) The separation phase
  D) The conception phase
  E) The transition phase