_____ is a process where members of another culture or an immigrant group learn to adapt to the host culture.
A) Generalization
B) Ethnocentrism
C) Racialization
D) Acculturation
E) Decriminalization
Question 2Rather than rising and falling separately, national economies increasingly respond to the same forces. ____________________ has become the leading principle of globalization.
Fill in the blank(s) with correct word
Question 3A personal selling situation involves content and style. Which is not an example of a style issue?
a. Using a local mannerism c. Negotiating a lower price
b. Obeying a ritual d. All of the above are style examples.
Question 4Unlike consumers from feminine cultures, consumers from masculine cultures:
A) put more emphasis on themselves than the group.
B) tend to be more concerned with social relationships.
C) emphasize connections to others rather than their own identity.
D) put more emphasis on equality than on hierarchy.
E) tend to be more aggressive and focused on individual advancement.
Question 5Which continent has 56.4 percent of the world population and 10.6 Internet penetration?
a. Africa c. Asia
b. North America d. Europe
Question 6A personal selling situation involves content and style. Which of the following is an example of content?
a. A salesperson discussing the attributes of a technical product.
b. A salesperson drawing up the contract in the format prescribed by the customer.
c. A salesperson avoiding eye contact with a client so as not to offend the person.
d. All of the above are content examples.
Question 7Unlike consumers from individualistic cultures, consumers from cultures high in collectivism:
A) put more emphasis on hierarchy than on equality.
B) put more emphasis on themselves than the group.
C) emphasize connections to others rather than their own identity.
D) tend to be more aggressive and focused on individual advancement.
E) tend to be more concerned with social relationships.
Question 8Which of the following countries has the highest Internet penetration?
a. Italy and France c. United States and the Netherlands
b. Japan and Korea d. United Kingdom
Question 9In which country should the salesperson focus on closing the deal and aim towards the next sale?
a. Mexico c. Jordan
b. Japan d. Germany
Question 10In the context of individual consumer segments, _____ are single, lower-income consumers who live in smaller cities, are under the age of 55, and have a high school education.
A) Young Digerati
B) Cul-de-sac Consumers
C) Boomtown Singles
D) Mobility Blues
E) Sophisticated Singles
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