In international marketing, most order getters work in the business-to-business area as field salespeople, going to customers to solicit business.
Indicate whether the statement is true or false
Question 2_____ describes whether information is positive or negative.
A) Cohesiveness
B) Conformity
C) Congruence
D) Valence
E) Reactance
Question 3Perhaps the most obvious area where firms are concentrating their time-reduction efforts is during new-product and process development along with achieving innovation.
a. True
b. False
Indicate whether the statement is true or false
Question 4Countries that join the World Trade Organization must also sign on to the TRIPS agreement (Trade-Related Aspects of Intellectual-Property Rights).
Indicate whether the statement is true or false
Question 5EDI relationships are possible primarily if the firms have the appropriate resources and trust their local partner with the information.
Indicate whether the statement is true or false
Question 6The _____ is designed to induce compliance by getting an individual to agree first to a small favor, then to a larger one, and then to an even larger one.
A) even-a-penny-will-help technique
B) door-in-the-face technique
C) foot-in-the-door technique
D) head-out-the-window technique
E) foot-in-the-mud technique
Question 7Purchasing will play a lesser role in time-based competition because of its inability to affect time-related processes and activities.
a. True
b. False
Indicate whether the statement is true or false
Question 8Trade secrets are not protected by law.
Indicate whether the statement is true or false
Question 9In the international selling context, the order taker takes little initiative in international transactions.
Indicate whether the statement is true or false
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